Standard segments for retail brands
نویسندگان
چکیده
منابع مشابه
Food Marketing Policy Center The Impact of Retail Store Brands on Manufacturer Brands: A Generalization of Steiner’s Elasticity Model
Store brands are thought to improve a retailer’s position relative to leading brand manufacturers and to reduce retail prices. Steiner (2004) offers a characterization of typical industry structures by considering the relationship between interbrand and intrabrand elasticities. We estimate a model of demand and use elasticity estimates to characterize Boston’s fluid milk market as falling into ...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2002
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740063